You have options here so let us examine.

At what point does a custom wine club option become just a regular order, with no benefits of the wine club process? If you have dozens or hundreds of customers all wanting something different, that becomes concierge order processing. It is not an operation you can efficiently run through a batch process.

On the admin side of the a wine club, batch processing is built to streamline your workflow so you can process hundreds of orders quickly. 

For example, let’s say your wine club is called the “Three & Three Club”. In the early spring you load three bottles of your Cabernet Sauvignon and three bottles of Sauvignon Blanc into the Figure wine club batch processing cart and hit go. Minutes later you have hundreds of completed orders ready for fulfillment. In the early Fall you put three bottles of your Syrah and three bottles of your Chardonnay into the Figure wine club batch processing cart and same thing...hundreds of orders completed quickly.

Taking care of custom requests is a proper customer service feature. If you have the wines available it makes sense to provide customers with an “All Red” wine club or an “All White” wine club. That is not too hard to accomplish in a streamlined batch processing format. You would just create new wine clubs titled “All Red Three & Three” or  “All White Three & Three” and put those customers into that club and run this batch process separately. If you have more than 20 people requesting this kind of customization, creating these new custom clubs certainly beats modifying/editing that many club orders during the batch process of your main “Three & Three Club”.

But when the requests start to get varied based on the wines and the quantities, it becomes difficult to manage:

-Some customers want only 3 bottles a shipment (2 reds and 1 white, or vice versa).
-Some customers want 3 Syrah and 3 Cab.
-Four of this, two of that, 1 bottle of this, 1 bottle of that.

As the wine club grows and the requests grow, you won’t want to manage that anymore. It will become difficult to keep up and the chance of incorrect orders will increase.

This is where your operation might benefit to shifting those custom request customers into an allocation sales module where they can pick and choose exactly what they want during your release. If you have a solid amount of happy club members that continually accept the standard club shipment, then keep those clubs going. 

However, if a large percentage of your new club member sign ups are requesting custom shipments, the Figure platform can provide an option where an email campaign gets sent out during your release period to just those customers and they choose what they would like by loading a cart and going through the checkout process. 

This format opens up the gates to more satisfied customers, potential for larger orders, and less instances of customers wanting to cancel or change their club order after you have processed the payment.

If this sounds like an idea that you are interested in, reach out via the Intercom app. We are happy to discuss options.