Content page in Settings

Much of this page is the home for messaging portions of your website. Hence the first section titled Website Messaging.

Available where it applies—some sites don’t support all features.

​Sign Up Page Message
When a new customer lands on the page to sign up for the mailing list, this is the messaging they will see. It can be written in very general terms or can be more specific showing upcoming release dates or listing events in the near future. It just depends if you want to keep all those more specific messages up to date on a regular basis.

​Sign In Page Message
If a customer has an existing account and they click on the page to log in to their account, this messaging greets them on that sign in page. Again, you can have general welcome copy or plug events, wines currently available, or save the date notices on upcoming releases, just as little reminders for your customers.

​Welcome Message & New Welcome Page Message
​After a client signs up for the first time on the Sign Up Page, this welcome message appears on screen as a confirmation that their sign up was successful. This page can be used to make the new customer aware of your general release schedule, if they are on a allocation waiting list, or if there are wines available to buy you would direct them to a current allocation page.

​No Allocation Message
​We anyone logs into their account, and there are currently no wines available to purchase, this allocation message can advise them on the situation and upcoming releases (their next opportunity to buy).

​Hours of Operation
If you have tasting room hours for the winery or hours of operation for a retail shop, this is where you can enter that information. It will be displayed in the contact section of the website alongside your address, contact info, and map (if you so choose to activate that check box in this section).

Warnings
You may already know about Prop 65 which requires California businesses to publish a list of chemicals known to cause cancer, birth defects or other reproductive harm. This list, which must be updated at least once a year, has grown to include approximately 900 chemicals since it was first published in 1987. It’s the reason why wineries have had to adopt “back” labels with warning statements to inform California residents about the potential dangers of the product inside.

In 2016, the law was updated to include requirements that address retailers and websites that sell products that may include these chemicals and the deadline for compliance with posted warning regulations for sales sites is August 30, 2018.

Wineries and wine retailers will be required to add a warning to their sales site that must appear before the transaction takes place. Non compliance may result in significant fines (up to $2,500 per day per instance).

In order to help our clients remain in compliance with these new regulations we have added a “Warning” field to the final checkout page that will be visible to customers before they complete a purchase. You will be able to choose to display a warning, and enter the text appropriate to your particular business as needed.

You can find a sample warning here.

 **Very Important**—If you do not fill this text field with some copy, nothing will appear on the checkout screen.

Wine Club Introduction
​On your wine club page of the website the copy here will introduce your selection of available clubs. When you completed the development of the actual clubs for people to join, those details (pricing, time of year, shipment, wines, etc) will be entered into a different part of the Figure platform, and covered with instructions as part of the Club articles. 

​Wine Club Benefits
​Many wine clubs offer benefits. This section allows you to list them. Options like discounts on non-club purchases is a common one, which we will show you where to set up when you are creating new Clubs. There is also a button in the Club details that will allow you to provide free shipping, which we see happen when wineries have a 12 bottle club.

​Wine Club Fine Print
As expected, a space where you can remind customers of the rules and regulations of being a club member. We have seen notations in this area like 30 day notices to cancel memberships, but that rarely works in favor of the winery. Usually customers cancel a club membership the day they receive the transaction email invoice, requesting to be removed from the club due too much wine at home.

Wine Club FAQs
This is a good section to fill in as you receive questions from customers. You won’t be able to answer all questions on your own from the start. Therefore, rely on your customers to provide questions that you can then populate into this section.

​Wine Club Account Shipping & Billing Messaging
Additional space for any special reminders about wine club shipping benefits and billing frequency.

​FAQs
Frequently Asked Questions….not Far Away Quasars.
Being in the wine industry, it is probably wise to mention the importance of adult signatures required for receiving wine shipments, shipping to an office address is a good idea because people are at offices Monday to Friday from 8a-5p when most carriers deliver, your process for holding shipments due to weather, wine tasting visits, or direct them to other sections of your website to learn about releases, vineyards, your staff, etc.

​Shipping
Wine shipping will continue to be tightly regulated. Many wineries list all the states they ship to. As the laws and lawsuits fluctuate your other option is to request clients contact you to understand which states are open for shipping.

​Returns
What is your return policy? Corked bottles? Damaged bottles? Bottles opened six months or more after the customer received the wines. What should customers do with bottles they want a refund for? These are all aspects to consider when writing up your returns policy.

​Terms & Conditions + Privacy Policy
Speak with your lawyer about appropriate drafts for these two sections. During that process, don't forget about GDPR.